5 Kick Ass Free/Cheap Voice of Visitor & Usability Tools

Web Analytics can provide you all the information you need about the “what” and “how” piece of the visitor interaction on your website. Reports like goal completion, internal search keywords can tell you what visitors do on your website. Similarly, pathing report, next page and fallout report can be used to determine how visitors interact with your site. The missing … Read More

What is Web Analytics?

by Sameer Khan Web analytics is a process of gathering & measuring data, understanding web site visitor activity and behavior, and optimizing the web marketing process to maximize ROI. If you want exact definition then here is one from Wikipedia – Web analytics is the study of online behavior in order to improve it. 🙂 Short and sweet! There are … Read More