Case Study: Using Web Analytics to Optimize Media buy


I recently participated in a case study with Omniture Inc., (Adobe company) on the campaign attribution success stories. The case study explains how Rackspace Hosting used Omniture Genesis & Eyeblaster integration to improve our media buy campaign attribution and performance.

Here are some of the actionable insights –

  • Automate display campaign management
  • Track display view through conversions
  • Develop better campaign attribution model
  • Effective & efficient ad spend

I have acquired special permission from Adobe to allow my blog readers to directly download this informative case study. Enjoy reading and please share your feedback, comments and tweets 🙂

ScreenHunter 05 Jan. 18 15

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