IBM Case Study: CRM Integration for B2B Analytics Success


We recently participated in a case study with IBM showcasing the benefits of CRM integration. The integration has helped us improve attribution and significantly reduce the time to produce actionable integration reports.

In this case study, we discussed how Rackspace was able to save time and money while driving insightful analytics.

Case Study Overview

More than a decade of innovation has helped power Rackspace’s growth into one of the world’s leading cloud and IT hosting providers, serving more than 60 percent of companies on the Fortune 100. The San Antonio, Texas-based company has enjoyed phenomenal success, topping more than $1 billion in revenue in 2011.
Business need:

Rackspace lacked timely, detailed visibility into how online marketing contributed to high-value leads, sales and conversions that were managed separately in a CRM silo.

A tailored implementation automates data integration between and IBM Coremetrics Web Analytics, providing immediate, on-demand “click-to-close” campaign reporting.

Rackspace has improved online marketing effectiveness, with an increase in high-value sales while saving money that would otherwise have been spent to manually produce outdated static reports.

Download Case Study: Learn how Rackspace sharpens B2B marketing with CRM data integration.
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