Join me for the Austin IBM Thought Leadership Road Show

Digital attribution has always been one of my favorite analytics topics of discussion. I talk to so many people in the analytics & data industry and get surprised learning how most businesses are still struggling with marketing attribution. Well, here is your opportunity to learn and ask your most pressing questions about marketing attribution and network with like-minded individuals. Join … Read More

5 Dirty Display Media Attribution facts Marketers don't want to talk about

Last week, we discussed the different types of attributions for multi-channel marketing. We also talked about how statistical attribution trumps traditional models every single time. This week, I want to discuss a rather serious and mostly ignored issue of online display ad attribution. The issue is so frustrating as it skews the entire digital marketing model and requires a fix … Read More

IBM Smarter Commerce 2013 : Rapid Fire Analytics Attribution Strategy

campaign attribution

Last week, we presented our analytics attribution journey at the IBM Smarter Commerce conference, and it was very well received. In this post, I would like to discuss the presentation in detail along with the link to the actual presentation.   Rapid Fire Analytics Attribution Strategy Objective Understanding the attribution and contribution of marketing channels has always been one of … Read More

IBM Webinar: Implementing Attribution Models to Drive Conversions

campaign attribution

We are conducting a webinar for existing IBM analytics customers on the topic of applied attribution later this week. I highly encourage you to signup for this webinar and get insights on how to leverage attribution and forecasting models to improve ROI and efficiently allocate marketing resources. Webinar Topic: Applied Attribution: Implementing Attribution Models to Drive Conversions and Allocate Marketing … Read More