Recently, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. We have recorded the show for our listeners in both audio and video format. We have also added the powerpoint presentation for your to review with the recording. … Read More
5 Marketing Technology Hacks for Digital Marketing Success
There is a big shift happening today in the market world. Marketing used to be practice where people build relationships with other people (customers, partners, vendors). Today, marketing is no longer about the relationships between people…it’s about relationship between people and technology. Successful organizations understand this very well and they rely heavily on the marketing technology stack to deliver results. … Read More
7 Digital Marketing and Analytics Predictions for 2016
2015 has been a great year for analytics and marketing professionals. We saw many new developments including launch of Periscope, blurring lines between content marketing and digital campaigns and increased used of data science for marketing. In this podcast, we will discuss 7 new digital marketing and analytics trends for 2016. You will hear seven predictions that can change the … Read More
How to Build a Successful Digital Marketing and Analytics Career
Digital marketing and data analytics are two of the hottest professions to be in. The industry is filled with opportunity and the opportunities span across wide variety of applications. With fast growth, there is always a question of how to either become a digital marketing leader or how to become a digital marketer. I think both are valid questions and … Read More