5 Dirty Display Media Attribution facts Marketers don't want to talk about

Last week, we discussed the different types of attributions for multi-channel marketing. We also talked about how statistical attribution trumps traditional models every single time. This week, I want to discuss a rather serious and mostly ignored issue of online display ad attribution. The issue is so frustrating as it skews the entire digital marketing model and requires a fix … Read More

Practical application of Big Data analytics on Digital Marketing

In the last few weeks, we have discussed the implications of big data and big data analytics. We also talked about the latest trends in big data and how big data visualization is becoming a form of art. Today, I want to take the theoretical discussions to practice with a recent big data project we successfully completed. A part of … Read More

IBM Webcast : Realigning Organizations for the Digital Age

Join us for a live webcast “Realigning Organizations for the Digital Age” brought to you by IBM and Thirddoormedia.com (SMX & Searchengineland.com owner) on April 23rd 2013. Has your organization made the shift to a philosophy that is able to effectively compete in the Digital Age? Having the right strategies and teams in place that can quickly act on real … Read More

Digital Marketing Strategy For 2013 And Beyond

I wrote this post for the Rackspace.com blog and thought it would be useful to my blog readers as well. As digital marketing continues to evolve and purchase cycle becomes more complex, marketers struggle to find ways to get the maximum returns on investment. 2012 was no different as social media and mobile became the mainstream digital channels while content … Read More