5 Important Missing Features in Google Analytics

Google Analytics is a great web analytics platform, and I am a fan because its free, fast and offers actionable analytics. GA is so common as if it is a new name for web analytics atleast in the SMB space. Google analytics is one of the fastest analytics platforms on the planet. The improved UI and the crisp clear reporting … Read More

Life Cycle Analytics: Shortening Sales Cycle Using Web Analytics Part I

Web analysis in most cases has always been about analyzing the web data. You can have all the powerful enterprise analytics tools you want and still be limited by the boundaries of most widely used analysis such as clickstream analytics, pathing analysis, and funnel visualization. It’s time for the web analyst to think beyond the readily available web analytics reports, … Read More

Real Time Analytics, SEO Analytics and more

real time analytics

Kudos to the Google Analytics team for beefing up Google Analytics with new design, awesome features and reports. With the launch of Google’s enterprise analytics, it will be interesting to see how the web analytics solution provider landscape changes. Adobe Omniture and IBM Coremetrics have been the leaders in the enterprise analytics field but with Google’s entry, the game could … Read More

Top 5 Reasons why Enterprise Analytics is for Analyst Ninjas

Robust enterprise web analytic platform is a must if you work in a large enterprise filled with complex SQL/Oracle databases, CRM solutions and advanced data warehouse reporting systems. Google’s analytics team has added a lot of bells and whistles into its free analytics solution that most paid analytics lack. However, I still think GA has to cover a lot of … Read More