Speaking Engagements

What my 6 Steps to Big Data Success for Marketing Keynote Here are the list of my past speaking engagements. If you would like to book me for your next event to speak about leadership development, marketing technology, analytics, digital and ecommerce strategy then email at sameer@keywebmetrics.com. Past speaking engagements: Paradigm Shift: Marketing in the Age of Uncertainty (Adobe event) … Read More

Digital Marketing Strategy For 2013 And Beyond

I wrote this post for the Rackspace.com blog and thought it would be useful to my blog readers as well. As digital marketing continues to evolve and purchase cycle becomes more complex, marketers struggle to find ways to get the maximum returns on investment. 2012 was no different as social media and mobile became the mainstream digital channels while content … Read More

INFOGRAPHICS : IBM Coremetrics Analytics vs Google Analytics Premium

Web analytics service providers market is getting pretty competitive. Startups like Mixpanel.com are jumping on the analytics bandwagon along with big guys like IBM and Adobe. It’s great for the industry as it continues to grow, but it becomes challenging for the web analyst as we now have to add one more tool to our portfolio. One of the most … Read More

5 Important Missing Features in Google Analytics

Google Analytics is a great web analytics platform, and I am a fan because its free, fast and offers actionable analytics. GA is so common as if it is a new name for web analytics atleast in the SMB space. Google analytics is one of the fastest analytics platforms on the planet. The improved UI and the crisp clear reporting … Read More

Analytics from our Most Successful Social SEO Programs

Last month, I spoke at the Covario inflection point event in California. We presented some of our most successful inbound marketing strategies and campaigns. We have been consistently running social media focused SEO campaigns and have seen significant improvement in our signup and sales from organic search. In this post, we will discuss some of our top-performing programs and share … Read More