Five Rocking Google Analytics Tips, Tricks & Hacks

Google Analytics has made a name for itself as a market leader in the free web analytics segment. With a simple layout, clean design, great features, unbelievably intuitive user interface and unparalleled report quality, it is not hard to see why. Although most of the features and reports in Google Analytics are accesible directly, there are many hidden uses and … Read More

Actionable Insights: Defining KPIs for Business Success

Key Performance Indicators (or KPIs) are known business goals set by an enterprise and are a valuable tool in measuring the rate of success of these business goals. Thus KPIs are also called Key Success Indicators or KSIs. These indicators are quantifiable and can be adapted into formulae to graph the company’s journey through its various goals. For various enterprises, … Read More

Social Media Analytics and ROI Measurement

Social Media Analytics is the analytical study of marketing done by the interaction of people via online platforms or social tools such as Twitter, LinkedIn or Facebook. This form of marketing is gaining popularity due to the fact that it is an easy way to increase awareness for the brand and also ensures easy customer service. Social media serves as … Read More

Feed Hunger…Get Internet Explorer 8

Not a big fan of Microsoft Internet Explorer but I am pretty impressed with their latest “Browse for Better” campaign. The campaign is designed to increase the downloads of the latest version of Internet Explorer (Version 8). The usp of the campaign is “If you download & install the latest version of IE then we will donate 8 meals to … Read More

Cut PPC Cost with Google's New Search Feature

Quickly want to post that Google’s new search feature will allow most brands to cut their ppc budget significantly. Google’s newest search update makes it easier to access the target website if the search is done using variations of company name. Screen shot below shows that the target website for the search term “rackspace” is now showing up as a … Read More