Web Analytics for Your Small Business

This is a sequel to my earlier blog post – What is Web Analytics? This post goes in to more details on how you can quickly harness the power of web analytics to grow your business. To start with, any good analytics system like Google Analytics can provide you all the information you need to understand the “what” behind your … Read More

Visitor Engagement or Site Conversion?

I would like to start this post with a startling fact – there are on average 8000 searches done on Google each month for keyword “site conversion” and only 91 searches for “visitor engagement”!

Bounce rate – Does It Really Matters?

Occasionally, web analysts come across this question about the role of bounce rate in web optimization and analysis. We cannot understand the role of bounce rate until we thoroughly understand what bounce rate is. In this post, I wanted to discuss the different methodology used for calculating the bounce rate. To start with, bounce rate is the coolest metrics because … Read More

What is Web Analytics?

by Sameer Khan Web analytics is a process of gathering & measuring data, understanding web site visitor activity and behavior, and optimizing the web marketing process to maximize ROI. If you want exact definition then here is one from Wikipedia – Web analytics is the study of online behavior in order to improve it. 🙂 Short and sweet! There are … Read More

Another Feather in Customer Engagement Hat!

Eric Peterson, the analytics expert and the owner of the popular web analytics demystified blog has partnered with Comscore to take customer/visitor engagement to new heights. The result of this partnership is a new metric “audience engagement”. This new metric can change the way how marketing manager, CMOs and media buyers make ad planning and media buying decisions. The Audience … Read More