14 – 7 Actionable Lessons from the 2016 State of Marketing Research

Every year, SalesForce releases a report call the “State of Marketing“. They survey thousands of marketers and compile the findings into a content heavy report. For 2016, SalesForce surveyed around 4,000 marketing leaders worldwide. This year, the goal of the survey was to understand: 1. Macro and micro trends influencing and changing the role of marketing. 2. How different types … Read More

13 – Analytics Today Mission, Vision and Next Steps

We have officially completed a dozen shows and thank you to our listeners for staying connected. In this show, we want to talk about why we started the AnalyticsToday show, what is our mission, vision and what are the next steps. There is also a surprise announcement at the end about our brand new podcast show…so keep listening. Please leave … Read More

12 – 6 Steps to Big Data Success for Digital Marketers [Video+PPT+Transcript]

Recently, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. We have recorded the show for our listeners in both audio and video format. We have also added the powerpoint presentation for your to review with the recording. … Read More

Email Marketing and Marketing Automation Best Practices for 2016

Email was invented in 1973 and since then there have been countless numbers of email sent across platforms, devices and systems. It has become the most used form of communication in the modern world and also one of the most effective form of marketing. In this podcast we will take you through the journey of how email has evolved and … Read More