5 Actionable Lessons from Forrester Predictive Marketing Analytics Survey

Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester, conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the … Read More

10 Unique Ways to Apply Data Science to Digital Marketing – Part 1

Digital marketing tech industry continues to fascinate me even though the segment is getting saturated with software vendors of all kinds. Lately, I am spending more time on data science as you can see from my recent posts. However, I feel it is important to discuss the marketing technology spectrum before we discuss how marketing can benefit from data science. … Read More

Predicting One Day Cricket (ODI) Match Winners with IBM Watson Analytics

I am always curious on what’s new in the analytics world and how it will impact business outcomes. We constantly hear about latest big data and analytics product launch but only few really have the potential to change how things work on a larger scale. Recently, IBM (my employer) launched a new analytics tool based on the three powerful technologies … Read More

5 Web Analytics Predictions for 2010 and Beyond

I still can’t believe that 2009 has come to an end, and I want to take this opportunity to thank you for your comments, feedbacks and retweets. Your input has helped me become a better analytics blogger. In this post, I will talk about my version of the web analytics predictions for the new year 2010. #1. Web Analytics becomes … Read More