Web Analytics for Your Small Business

This is a sequel to my earlier blog post – What is Web Analytics? This post goes in to more details on how you can quickly harness the power of web analytics to grow your business. To start with, any good analytics system like Google Analytics can provide you all the information you need to understand the “what” behind your … Read More

What is Web Analytics?

by Sameer Khan Web analytics is a process of gathering & measuring data, understanding web site visitor activity and behavior, and optimizing the web marketing process to maximize ROI. If you want exact definition then here is one from Wikipedia – Web analytics is the study of online behavior in order to improve it. 🙂 Short and sweet! There are … Read More